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More than just Segmenting and
Targeting, within the strategy plan of companies, Positioning of the products
and services needs to be done well in the market place. Positioning can be
defined as a process where companies put about a perception about the products
or services being marketed under the customer’s minds. In general, there are
several positioning statement elements that include target market, brand, frame
of reference, points of differentiation and competitive edge.
Positioning is not a brand
tagline, but it is more to what companies wants the customers to relate to when
they hear or see the products or services. It helps in the creation of the
competitive edge in the middle of a competitive market.
In applied selling, the
combination of these three steps, Segmentation, Targeting and Positioning needs
to be done in order to reach the right audiences or customers and provide them
with the right products or services that they need, which of course may bring positive output for the company.
For more details on Applied Selling, please contact:
KIRTI PARKASH
+62 21 8378 3288
kirti.parkash@frontlinerinc.com
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