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To analyze a product or
market, many different ways are can be used to conduct the activity. Usually,
this type of activity does not only use one method, but the combination of
those.
Putting it all together… An
analysis of Market Potential up to Strategic Intent is usually the main process
of market analysis. More than just PSBS (Potential Entrants, Supplier, Buyer
and Substitutes), researchers should also look upon several steps that are related
to internal and the external areas of the company.
For instance, in the process
of Market Potential Analysis up to Strategic Intent, the first step that needs
to be conducted is situation analysis. In this step, everything that is
included in the macro environment (technology, regulation, socio-cultural,
economy and market), competitor’s analysis until customer’s analysis are
conducted.
Coming to the second step is
SWOT Analysis. This step is basically done to find out the position of the
company in picture currently and towards the upcoming future with a simple and
economically-efficient manner.
The third step focuses on
the key issues and implications of the research done where this is used as a
base to decide on the strategic ways that can be applied.
The last yet not the least
step is the Strategic Intent or can be also known as Strategic Market Plan.
This step makes uses of the results obtained at the previous processes for a
reference on business plan or marketing plan development, also on company’s
goal and achievements.
For more details on Applied Selling, please contact:
KIRTI PARKASH
+62 21 8378 3288
kirti.parkash@frontlinerinc.com
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