A theory of Johari Window

The Johari Window is a simple and useful tool for illustrating and improving self-awareness and mutual understanding between individuals within a group. The Johari Window model was devised by American psychologists Joseph Luft and Harry Ingham in 1955, while researching group dynamics at the University of California Los Angeles. The model was first published in the Proceedings of the Western Training Laboratory in Group Development by UCLA Extension Office in 1955, and was later expanded by Joseph Luft. Today the Johari Window model is especially relevant due to modern emphasis on, and influence of, 'soft' skills, behaviour, empathy, cooperation, inter-group development and interpersonal development.

The illustration of Johari Window can be narrated in a diagram form:

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By looking at Johari Window, people’s goal is towards the open area, where they have self-awareness and are known by others. In that point, a person will not be closing themselves too much, will often ask for feedbacks also will be more open and understand self.

In managing consumer behavior, the ideal of self-effective includes 2 things:

-  Provide solutions towards the customers in a way that it can be understandable

- Accepting feedbacks and critics from others

Tom Hopkins once quoted, “Getting in touch with your true self must be your first priority.”


For more details on Positivity and Attitude in Consumer Behavior, please contact:
KIRTI PARKASH
+62 21 8378 3288
kirti.parkash@frontlinerinc.com