 |
Competitors in any businesses can be strength or even a
threat. A business that is stable may see a competitor as their power or even
motivation, and vice versa for a business which is not in their stable
condition. Being intelligent towards competitors is vital, knowing more about
them and analyzing it is one way to be an intelligent businessman, bringing
about the process known as competitor intelligence.
Competitor intelligence by Andreq Pollard (1999:3) is defined
as a process that is systematic and legal in collecting and analyzing on
information about the competitors and business potentials. More from
clearci.com, competitor intelligence is the action if defining, gathering,
analyzing and distributing information about products, customers, competitors
and any aspect of the environment needed to support executives and managers in
making strategic decisions for an organization.
As per the definition, an understanding can be derived that
peeping and learning more about the competitors is a legal process and not to
be considered as a cheat. Yet, the business people who are involved within
should still make sure that the benchmark taken are not the copyrights or
technological patents set, as this could bring about a crime penalty.
For more details on Competitor Intelligence, please contact:
KIRTI PARKASH
+62 21 8378 3288
kirti.parkash@frontlinerinc.com
No comments:
Post a Comment