Within the strategy of proactive
and reactive, there are its own pros and cons. Yet what could be the main
factors on people’s choice within these two strategies?
In general, there are five
factors that can create a decision whether to choose the route of proactive or instead
reactive:
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- The chances of growth: This is
determined by Growth-Opportunity matrix of the company
- Innovation protection: This is
determined on the patent of the products being targeted
- Market scale: Being determined on
the economies of scale, both for the company and market
- Level of competition: the chances
of the products being copied by the competitors
- The position of system
distribution: determined by the strength to innovate
Those factors have brought about
a huge impact in the decision making, where in here, every decision made is
vital. Every strategy being used can determine on the success of the process
and the profit towards the company, whether in the form of material or
immaterial.
It is not always a successful
choice on choosing proactive as a strategy, and not always a negative choice in
using reactive as strategy. In the process, it is determined on how the
situation of the company and the products are, and how the implementation is
done until the launch of the product development.
The choice is yours.. Proactive
or Reactive?
For more details on Proactive and Reactive, please contact:
KIRTI PARKASH
+62 21 8378 3288
kirti.parkash@frontlinerinc.com
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