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The process of product designing
does not occur by itself. Proper strategy accompanied by its tools is needed in
order to complete the process. In new product development process, several
strategies of in order steps are available from the start until the final
process. It includes:
-> Idea generation – brainstorming
of ideas
-> Idea screening – choosing on the
best ideas
-> Concept development and testing –
start building the idea concept and conduct a research upon its acceptance in
the market
-> Marketing strategy development – creation
of a the marketing strategy for the concept being made before
-> Business analysis – analyzing of
business internally also externally on the acceptance of the market for the
products
-> Product development – begin the
creation of the product in physical
-> Test marketing – start promoting
the physical product at some areas to see the acceptance in clear
-> Commercialization – to launch the
product in access to all target markets
These eight steps are the basic
and complete steps that are done in a new product development. Though these
steps are proved in theoretical and practical point of view for its good
results, yet a company using these steps should make sure on the proper
strategy, research and development to be done in order to complete and bring
about a new successful product development in the market.
For more details on Product Development, please contact:
KIRTI PARKASH
+62 21 8378 3288
kirti.parkash@frontlinerinc.com
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