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As many have suggested,
competitor intelligence is one activity where most companies believe that it
could help in business improvement in competing in the market. By conducting
the process and activity of competitor intelligence, there are several
advantages that can be attained by the company itself. It includes:
- Knowing more about the competitor
and its threats.
- Help in identifying “Me too” by
monitoring which competitor knows about the new launched innovation product.
- To know about the competitive gap.
- To reduce the effects on the
newly innovated competitor’s product.
- As company’s radar.
It may seem that the companies
that conduct competitor intelligence are actually learning from their own
competitors. But it is important to see from two aspects where in this process,
both parties can actually be benefited with. Other than being a benchmark for a
particular company, the host companies can actually learn the strength and
weaknesses of the guest companies, and get the understanding of their positions
in the market.
For more details on Competitor Intelligence, please contact:
KIRTI PARKASH
+62 21 8378 3288
kirti.parkash@frontlinerinc.com
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