SWOT vs TOWS

realswotanalysis.blogspot.com

Marketers are mostly familiar with the abbreviation of SWOT, a tool used to analyze the Strength, Weakness, Opportunity and Threat of a company. This is normally being used to analyze both internal and external ability that the company has in order for expansion, introducing a new product, and many more activities. Yet, marketers now believe that there should be a change to bring more effectiveness in the analytic process, and TOWS is now introduced as a ‘twist’ of SWOT.

SWOT vs TOWS, which one would be more effective and efficient in working? Below are several differences to show the framework between both:

- SWOT:

The analysis of SWOT sees the internal first then look about the opportunity and threats outside. This way of analysis tends to create a mindset that limits the internal condition occurring in the company. As a result, many chances may be missed as of the feeling that the internal skills are not capable enough to conduct so.

- TOWS:

The analysis of TOWS sees more upon the opportunities and threats that are happening outside before focusing on the internal potential that the company has. This type of analysis tends to create a mindset which is more open with the surrounding happenings. Companies will be pushed to think creatively in order to gain the chances available, including accommodating the internal limitations.

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