Business platform changes
with time. As a business person, being proactive is vital as once a businessman
miss a glimpse of the trend movement, the change will crush the business away…
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As a businessman,
knowing and being updated on the anatomy of change that are happening in the
surroundings is the most important task to do. The anatomy of change in this
case basically includes the main parts of 5 factors of industry change or PSBS
(Potential Entrants, Supplier, Buyer and Substitutes). Information such as
STEEPLE that consists on Social/cultural, Technological, Education, Economical,
Political, Legal and Environmental are some vital ones. This is due to the
major change that can be created in the business world if any of these factor
changes. STEEPLE is a factor that surrounds every business and normally used
for incoming businesses towards the analysis of the market. The intensity of
STEEPLE analysis has made it a choice as most parts are being analyzed and most
information can be collected from that. More than that, the results of STEEPLE
can be collaborated with the company’s Strength and Weaknesses, also opens up
the external’s Opportunity and Threats that can bring upon better final
results. However, to conduct all of these tasks, the proactive will should be
within, or else, everything will just be incomplete.
For more details on Applied Selling, please contact:
KIRTI PARKASH
+62 21 8378 3288
kirti.parkash@frontlinerinc.com
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