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Thursday, December 26, 2013

The Proactive Anatomy!

Business platform changes with time. As a business person, being proactive is vital as once a businessman miss a glimpse of the trend movement, the change will crush the business away…


As a businessman, knowing and being updated on the anatomy of change that are happening in the surroundings is the most important task to do. The anatomy of change in this case basically includes the main parts of 5 factors of industry change or PSBS (Potential Entrants, Supplier, Buyer and Substitutes). Information such as STEEPLE that consists on Social/cultural, Technological, Education, Economical, Political, Legal and Environmental are some vital ones. This is due to the major change that can be created in the business world if any of these factor changes. STEEPLE is a factor that surrounds every business and normally used for incoming businesses towards the analysis of the market. The intensity of STEEPLE analysis has made it a choice as most parts are being analyzed and most information can be collected from that. More than that, the results of STEEPLE can be collaborated with the company’s Strength and Weaknesses, also opens up the external’s Opportunity and Threats that can bring upon better final results. However, to conduct all of these tasks, the proactive will should be within, or else, everything will just be incomplete.

For more details on Applied Selling, please contact:
KIRTI PARKASH
+62 21 8378 3288
kirti.parkash@frontlinerinc.com

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