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Caring culture is more than just
providing the best quality service to the customers, but it provides service
with empathy and care. Service quality according to businessdictionary.com can
be defined as an assessment on how well a delivered service conforms to client
expectations. More, service business operators often assess the service quality
provided to their customers in order to improve their service, to quickly
identify problems and to better assess client satisfaction.
In such competitions, RATERdimensions may not be the only choice, but beyond. Strategies need to be
managed well as to avoid high expenditures, but customers are satisfied with
the service given. There are 3 stages of customer’s expectation which includes
quality surprise, satisfactory quality and unacceptable quality. Companies have
to find ways to move themselves from the stages of inadequate service towards
delighted, and this needs a lot of efforts. With the differences of ser-qual
and customer care and by seeing its understanding in detail, it is always
recommended to increase the quality of service more towards customer care to
provide the fullness in the service delivery.
Banking industries too takes
customer care as their priority, as in those industries, customers judge the reliability
through the service itself. However in the era like today, most industry needs
to focus on providing the best service, or else the chances for survival in the
tough market competition will be less.
For more details on Consumer Behavior, please contact:
KIRTI PARKASH
+62 21 8378 3288
kirti.parkash@frontlinerinc.com
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