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Friday, January 10, 2014

Creating caring culture!

Caring culture is more than just providing the best quality service to the customers, but it provides service with empathy and care. Service quality according to businessdictionary.com can be defined as an assessment on how well a delivered service conforms to client expectations. More, service business operators often assess the service quality provided to their customers in order to improve their service, to quickly identify problems and to better assess client satisfaction.

In such competitions, RATERdimensions may not be the only choice, but beyond. Strategies need to be managed well as to avoid high expenditures, but customers are satisfied with the service given. There are 3 stages of customer’s expectation which includes quality surprise, satisfactory quality and unacceptable quality. Companies have to find ways to move themselves from the stages of inadequate service towards delighted, and this needs a lot of efforts. With the differences of ser-qual and customer care and by seeing its understanding in detail, it is always recommended to increase the quality of service more towards customer care to provide the fullness in the service delivery.


Banking industries too takes customer care as their priority, as in those industries, customers judge the reliability through the service itself. However in the era like today, most industry needs to focus on providing the best service, or else the chances for survival in the tough market competition will be less.

For more details on Consumer Behavior, please contact:
KIRTI PARKASH
+62 21 8378 3288
kirti.parkash@frontlinerinc.com

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